Success is based on relationship, attitude and reputation
Relationships require commitment, integrity and perspiration
Relationship are with people, not companies
Relationships are judged on actions rather than intentions
Trust is the greatest indicator of value
Value can be lost faster than it can be built
We believe that
Creativity is always in demand
Imitation is a lack of creativity
Opportunities are created, not found
Momentum is a measure of commitment
Opportunities are what you make of them
Opportunities can be lost faster than they can be created
We believe that
Vision without resources is hallucination
Time is the only irreplaceable resource
Resource allocation determines execution
Execution determines reputation
Reputation controls brand identity, brand integrity and brand value
Brand Management drives business
We believe in Fairness
We believe in Integrity
We believe in Trust
We believe in FIT
We are a FIT organization
FIT to manage our client and customer relationship
FIT to manage our own growth, personally, professionally and collectively
Our FITNESS guides and directs our client’s and customer’s FITNESS
First agency to begin representing software developers and intellectual property owners/brands to publishers of interactive entertainment- 1979.
Represented first Digital Copy Protection Scheme on floppy disks prior to founding of Software Publishers Association.
First firm to create four color box packaging in our industry, for clients Broderbund, Sierra, Atarisoft.
Set up first porting and conversion center in the history of the industry-Rich & Rich Imagineering team-Commadore 64, Vic 20, Coleco vision, TI994Alpha, Atari 5200.
Only firm to release a game on 23 systems simultaneously worldwide- Miner 2049er, the birth of worldwide interactive distribution.
Only agency to be chartered by a consortium of North American publishers including Sierra, Broderbund, Datamost, Big 5, to establish international distribution and select distributors in 26 European countries-U.K, France, Germany, Norway, Sweden, Finland, Austria, Russia, Spain, Italy, and Australia 1985-1990.
First agency to place a title which generated more than 1,000,000.00 in royalties to an independent developer.
First agency to place a seven figure development deal-Johnny Hart– Wizard of Id, Quest for Tires–Sierra Online.
Created first publisher Acquisition Program EPYX Wintersports for eleven publishers.
Agency selected to establish distribution and US publishing presence for Ubisoft, Infogrammes/Atari, Ocean, Gremlin and US Gold.
First agency to place western titles direct to Japan, via FROM USA label, titles distributed by Sony.
First Agency to place intellectual property rights for $500,000.00 and, within one year thereafter, set a record for the highest IP placement to date, 1.8 million as reported in Wall Street Journal.
First agency to place broadband digital rights for eight figure deal.
First agency to negotiate a nine figure multi-title development commitment.
Launched the following genres in the industry: Fight Night (first boxing franchise), Hardball (first baseball franchise), Blades of Steel (first hockey game) Law of the West (first western) Karateka (first martial arts karate game), Superman-(first comic book character based videogame) Game Workshop’s Blood Bowl (first boardgame to interactive conversion) GATO(first submarine simulation)
Iconic games and franchises coming from our firm include but are not limited to: Choplifter, Boulderdash, Miner 2049’er, Test Drive, Command & Conquer, Castlevania, Teenage Mutant Ninja Turtles, Seventh Guest, Wizardry, Advanced Dungeons & Dragons, Inspector Gadget, Bushido: Way of the Stone, F-15 Strike Eagle, F-16 Falcon, Soldier of Fortune and Puzzle Quest
First agency to place an Eastern European developer with a Western publisher.
First agency to plan an Eastern European developer with an Asian publisher.
First agency to represent musical talent and audio outsourcing in the industry.
First seven figure IP deal in mobile entertainment.
First agency to do day and date strategy guide release with software-Doom II.
First agency to do concurrent internet and live broadcast TV programming, with eBay, broadcast.com, yahoo.
First strategy guide to be on Publisher’s Weekly Best Seller list and translated into nine languages.
First agency to secure a Ferrari as part of a developers signing fee.
Only agency to place a property in under ten minutes from signing representation for a seven figure deal…wish we could do that every time