The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a not-for-profit organization dedicated to the advancement and recognition of the interactive arts. The organization has more than 20,000 members. The mission of the AIAS is to promote and advance the worldwide interactive entertainment community; recognize outstanding achievements in the interactive arts and sciences; and host an annual awards show, the D.I.C.E. Awards, to enhance awareness of the interactive art form. Other special programs and initiatives led by the AIAS also include the prestigious D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit, bringing together the top video game designers and developers from around the world and business leaders from all major publishers to discuss the state of the industry, its trends and the future; the Into the Pixel, an exploration and celebration of the art of video games; and Indie Game Challenge, an initiative by the Academy, Gamestop and the Guildhall at the Southern Methodist University to support the independent games movement by providing aspiring game developers – professional and non-professional – to showcase their skills and have the opportunity to present their game to top publishers.