Founded in 2005, the Casual Games Association is a professional international trade organization providing educational resources and community support for those involved in creating games for the mass market consumer. Casual games are found on a myriad of platforms including personal computers, video game consoles, mobile phones and handheld devises. Because of their ease of distribution, varied monetization methods and mass appeal, casual games are distributed in a wide variety of locations including retail stores, major online portals such as Yahoo! and MSN, social networks such as Twitter and Facebook, and specialty online retailers such as Big Fish Games and GameHouse.
As an international organization, the Casual Games Association is dedicated to serving the needs of developers, publishers and distributors no matter if they are in Poland, Argentina, Finland, Singapore, Belarus, Russia or any of the other 86 countries our members reside. The success of our industry hinges on the ability to integrate the best of the best from all regions to deliver exciting and revolutionary entertainment to consumers.
If you have ever been to one of our events or parties, you know we love connecting people. We believe that if our developers, publishers, and distributors all have strong relationships with each other—and with related industries—it will help us create a community which will be able to deal with the ups and downs of business. At the same time, we will create leaders with strong ties across the value chain.
Our industry is what we make of it. The casual games industry has been blessed with phenomenal growth and continues to see significant growth in distribution on handheld devices such as Android and iOS and social networks such as Facebook. While we are in our formative years, defining the business models and the professional community of the casual games industry, we have the opportunity to make a difference. Only together will we succeed.