FAQ for Developers

Q?What are some of the keys to a successful client relationship?
A.

Good chemistry between FOG and your management team. Reliability. You are being introduced to a network of hundreds of repeat buyers, some of whom FOG has done deals with over three decades, so you must be professional and dependable or it could negatively impact other FOG clients as well. Attitude. Most of the repeat business our clients enjoy comes from a history of good working experiences. What do your customers say about you? Are you graceful under pressure, proactively managing expectations and issues, treating your customer’s business as if it were your own? These qualities are always in demand, and rewarded accordingly.

Q?What do you look for most when selecting a new developer client?
A.

Creativity first and foremost. That doesn’t mean everything that you do must be completely original without precedent in the market, but it does mean that you come up with unique and compelling ways to combine gameplay mechanics, can articulate the vision for a game well, and can define and achieve the fun factor.

Q?Does my studio’s location matter?
A.

Geography is not an impediment to international business development by FOG as long as management and team leads who would be interfacing with customers can work in English. We have represented clients on six of the seven continents, and we are still waiting for that killer group to pop up from Antarctica so we can claim a clean sweep.

Q?What types of studios do you represent?
A.

FOG represents a wide variety of development studios, working on all platforms from online browser and mobile to AAA next generation console. Team sizes vary from just a few people to 100+ people.

Q?How do Publishers feel about working with firms like FOG?
A.

The best publishers appreciate having a knowledgeable agent managing the deal. We understand both sides of the publishing process and can effectively manage the business risks associated with both.

Q?What special services do you offer clients?
A.

In addition to IP matching services discussed above, many FOG clients also draw upon the strengths of other clients in our network to both reduce development costs and also to outsource development functions in which they have limited expertise. All developers compete in the marketplace, but being part of a collective client base allows our developers to cooperate with one another. These strategic alliances often work together to bid on publisher projects that either one would be incapable of being competitive for independently.

We also offer our clients preferred relationships with real estate, legal, accounting and other service providers that are tops in their respective fields and can assist clients on many other aspects of planning and running their businesses.

Q?Why do you require exclusivity…doesn’t it make more sense to have lots of people trying to get me placements?
A.

No. When intellectual property rights are involved, whether yours or someone else’s, too many hands in the cockpit trying to fly the plane kills the deal. When a Publisher has an offer for the same product from two different sources that offer becomes contaminated. Dual representation is the WORST thing that could happen to you. We have all too often seen deals killed over this very occurrence. Rather than determine who has the right to represent, publishers walk away. Further, publishers recognize us as a trusted and respected firm. During representation we work very closely with our clients to ensure they understand the role they play in the negotiation and the traps that must be avoided in order to leverage the maximum possible position in the deal. Such coordination is impossible in non-exclusive relationships, rendering them detrimental to all parties.

Q?How do I get started?
A.

It’s simple. Give us a call!