Brand Owners

Get in the Game

Traditionally, game publishers and hardware manufacturers like Sony, Microsoft and Nintendo controlled access to the vast majority of gamers worldwide via a walled garden marketplace and restrictive distribution policies. Licensing was your only option to get your brand exposed in interactive. Today, smartphones, tablets and social media have changed the interactive development landscape irrevocably. Licensing is no longer the only avenue to develop an interactive presence for your brand, nor is it even the most desirable. Full development and co-development are better options, so is packaging, and you don’t have to develop the expertise and internal staffing risks to accomplish any of these options. Let us show you how!

FOG has helped more brands get into games than any other licensing or game agency in the world. Just a few of the types of brands, personalities and properties we have licensed out and /or our clients have developed products around include, but are not limited to:

  • Sports properties like ESPN, the Olympics, the X-Games, and many sports personalities
  • Character based licenses like Superman, Batman, Teenage Mutant Ninja Turtles among others
  • Entertainment properties like Star Trek, The Simpsons, The Godfather
  • Celebrity properties like The Three Stooges and Elvira Mistress of the Dark
  • Traditional games like Monopoly, Jenga, Skee-ball, Whac a Mole
  • Event based properties like World Series of Poker and Monster Jam
  • Literary properties like Philip K. Dick, Issac Asimov, Frank Herbert and more

We hope the these examples help you see that virtually any type of property might be the foundation of a good game project, but you should also understand that not every property will automatically be successful if developed into a game using one of the aforementioned avenues to market. To learn what’s right for you, we invite you to contact us.

What you can expect from FOG

  • A straight forward assessment of the interactive potential for your brand
  • Recommendations on the best avenue to market based on our expertise
  • Identify and qualify potential licensees, development and distribution partners
  • Negotiate or support negotiations of all licensing, development or distribution agreements
  • Manage and support all interactive milestone reviews and approvals
  • Enforce contractual compliance, royalty or sales reporting and supporting documentation
  • 24/7 visibility of your interactive business development pipeline via salesforce.com customer portal