Larry Seidman is a Partner at FOG and the CEO of Dimensional Branding Group (DBG), a San Francisco bay area-based brand extension agency that focuses on brand licensing, business development and promotion services, with a unique emphasis on the interactive & digital channels. DBG specializes in developing toys & games, iconic brands & digital trademarks into entertainment placement and new extension markets. Our current clients include Temple Run, Glu Mobile (including Kim Kardashian Hollywood, Gordon Ramsey Dash and Deer Hunter games), Highlights, Social Gaming Network (SGN), Skee-Ball, King Kong, Chronicle Books, Beautyrest, Malibu Rum, Talking Tom, Miniclip, Urban Dictionary and Bob’s Space Racers. Past licensing and promotional clients include Angry Birds, Sony PlayStation, Yahoo, E-Bay, Whac-A-Mole, MoMA, Big Wheel among others.
Prior to launching DBG, Larry was involved in founding three companies, Somerset Van Ness Corporation, Travel Identity Limited and Red Sail Merchandising (A Hyatt Hotel affiliate). He was one of the first to recognize that hospitality brands and their logo’s had the ability to become successful retail apparel brands and the value of marketing to kids & family within the global hotel industry (Camp Hyatt). Larry served as a senior executive for Halo Industries, at the time, one of the country’s largest marketing services companies where he led various sales regions, marketing and brand development initiatives. Today DBG is recognized as one of the first licensing agencies to understand the vast licensing potential and the strength of mobile/digital and inter-active brands.