Under the Hat

Under the Hat is a series of articles written by FOG CEO Ed Dille, informed through decades of experience in video game business. This series represent just one of our ways to return value and expertise to the game development, licensing and publishing community worldwide.

1 03, 2008

Bidding Projects Successfully

2008-03-01T13:14:32-04:00March 1st, 2008|Categories: Under the Hat|

As a member of the over fifty club, I have learned that people tend to fight about two things in life -- sex and money. In game development, everyone is too busy to be having sex on a regular basis, so it just comes down to money. And the most amazing [...]

1 02, 2008

The Art Of The RFP

2008-02-01T13:08:20-04:00February 1st, 2008|Categories: Under the Hat|

Everyone loves original IP, but let's face the facts. We live in an industry where publisher-controlled and -licensed intellectual properties comprise the bulk of available work. So if you aren't out there hustling opportunities to bid on these requests for proposal, you are not maximizing the value of your studio. [...]

1 11, 2007

Customer Service As A Milestone Deliverable

2007-11-01T12:57:06-04:00November 1st, 2007|Categories: Under the Hat|

Game development is a very intense process and it is natural for the tactical focus on project execution to pull resources and mindshare away from strategic planning and marketing for the studio as a whole. Developers who believe it is enough to let the merits of their titles speak for [...]

1 10, 2007

Five Criteria That Separate the Good from the Best

2007-10-01T12:52:45-04:00October 1st, 2007|Categories: Under the Hat|

I recently read a business book called "The Obvious," and I highly recommend it. It reiterated many things we all know intellectually and with which we would agree whenever we hear them. But it did so in a way that made it clear how few people actually practice these truths. [...]

1 09, 2007

Specialize, don’t Generalize

2007-09-01T12:47:37-04:00September 1st, 2007|Categories: Under the Hat|

The outsourcing market is hotter than ever, but the days of the generalists are coming to a close. It’s not unlike what has happened in medicine, construction, and even in automotive repair. For many years, the family doctor took care of 90% or more of everyone’s medical care, the handyman [...]

1 08, 2007

Winning Trade Show Preparation

2007-08-01T12:44:31-04:00August 1st, 2007|Categories: Under the Hat|

Trade shows are an integral part of marketing, positioning and business development in our industry, so please allow me to share just a few tips that can help each of you be more effective and potentially increase the ROI on your travel and trade show budgets. Far too many people, [...]