Under the Hat

Under the Hat is a series of articles written by FOG CEO Ed Dille, informed through decades of experience in video game business. This series represent just one of our ways to return value and expertise to the game development, licensing and publishing community worldwide.

30 01, 2020

Business Development and the Coronavirus: Think Responsibly

2020-01-30T17:16:31-04:00January 30th, 2020|Categories: Under the Hat|Tags: , , , , , , , |

By Ed Dille CEO, FOG Studios, Inc. Those of you who have come to know me over my forty-one years in the Game Industry know that I have been a Road Warrior right alongside all of you for those decades, and that I am also not prone to alarmism. As [...]

15 02, 2017

Polishing Your Pitch

2017-02-15T10:17:22-04:00February 15th, 2017|Categories: Under the Hat|Tags: |

GDC Prep Series Preparing and Polishing Your Pitching Skills By Ed Dille We’ve all heard the question. What’s your game about? After all, that’s why you asked for the meeting in the first place, to be able to answer that question. But if you need to set up a laptop, [...]

5 06, 2016

The Seven Deadly Sins of Game Development

2016-06-05T10:00:32-04:00June 5th, 2016|Categories: Under the Hat|

Did you know that, of all the game development companies that have failed over the years, 69% have died from self-inflicted wounds? Also, that 13% of all statistics you read are completely fabricated? Okay, so I made that up. But I actually wouldn’t be surprised if the number of developers [...]

11 05, 2016

Preparing To Negotiate

2016-05-11T08:33:41-04:00May 11th, 2016|Categories: Under the Hat|

Negotiation is part of our daily lives. Whether we are dealing with customers, co-workers, or our own families, it all comes down to ensuring that your needs are met in a manner that is fair to all involved. Granted, there are those who would feel that the second half of [...]

23 10, 2015

Working with Big Publishers: Pipedream or Reality

2015-10-23T16:19:15-04:00October 23rd, 2015|Categories: Under the Hat|

Working with Big Publishers is not a pipedream, but to accomplish it, you have to learn to think like they do. That means, among other things, proactively addressing risk management. It all starts with your Company Background document, which should be sent as a follow up to every meeting, and [...]

29 11, 2013

FOG can help you establish the interactive presence your audience demands.

2013-11-29T10:51:18-04:00November 29th, 2013|Categories: Under the Hat|

Brand Owners In the mix of 168 distinct licensing categories, “interactive” looms large as a potential revenue generator, and some sources believe it will even eclipse toys and games as the primary category in the long run. From my point of view though, that simply isn't going to reach its full potential until [...]

28 11, 2013

Core Values will Carry You through Tough Times

2013-11-28T16:43:11-04:00November 28th, 2013|Categories: Under the Hat|

Most people who have been in the games industry a long time like I have would call 2008-2012 the most difficult time most folks have faced in our history, eclipsing even the fabled crash of 1983. Others would ask how could that view be possible when the market as a [...]

1 01, 2009

Publisher Cycles and The Economic Downturn

2009-01-01T14:14:04-04:00January 1st, 2009|Categories: Under the Hat|

In the current economic climate, we are bombarded with numbers at every turn. And with the exception of declining oil prices, it is difficult to find something in the media to get excited about. Every day for the last quarter of 2008 we heard of studio closings, layoffs, and reduced [...]

1 04, 2008

Attracting & Retaining Better Employees

2008-04-01T13:19:44-04:00April 1st, 2008|Categories: Under the Hat|

Because we are a business development-oriented organization, I spend a lot of time in this column -- and with my clients -- discussing how to get and retain better customers. This month, however, we are going to be a little more introspective and talk about how to attract and retain [...]